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Salem Five Bank

Insight:

In a world of ​bank-sameness, name recognition can be important. 

Big Idea:

Count on the Power of Five to help make your dreams possible. Salem Five, that is.

Power of Five  | :30

Growing Confidence Fivefold

In a series of broadcast spots, we showed off all of the ways that Salem Five can help—from mortgages to small business loans to DIY home renovations.

Power of Five - Personal Banking
00:16
Power of Five - Mortgage
00:16
Power of Five -- Small Business
00:16
Power of Five -- Hockey
00:16

We translated the campaign across digital, social, radio, and even OOH.

Digital Bulletin_Homebuyer BLUE.png
Digital Bulletin_Small Business.jpg
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The Power of FiveSalem Five Live Radio Spot
00:00 / 00:30

Art Directors: Kelli Mosher & Izzy Ciano

Creative Directors: Eric Sutton & James Hough

Agency: AMP Agency

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