Louboutin

You always say you’ll buy our product “when.”

“When I have money.” “When I get that job.”

“When I pay off my debt.”

So why don’t we celebrate that moment—and all the hard work it took for you to get there?

Louboutin: Celebrate your moment.

At New York Fashion Week, place the signature red wall in tents throughout, asking people to share the Louboutin moments they’re working toward.

Judges will select one lucky participant to walk the runway during the Louboutin show (and take home a pair of Louboutins, of course).

With a carefully placed card-stock CTA in the shoe boxes, we can ask women to share their "finally" moments online.

Art Director: Xi Qin