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Hebrew SeniorLife
Orchard Cove
Insight: Your parents were there for you as you aged.
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Big Idea: Hebrew SeniorLife can help you be there for them as they do the same.
Commuter Rail billboards near HSL properties helped increase awareness of both its new podcast and its offerings.
Following Commuter Rail billboards and Canton Citizen print ads, we sent out direct mail pieces to introduce the podcast and feature the individual episodes.
That takes us to the home of the podcast, "There for Them," on Hebrew SeniorLife's website.
Art Director: Jim Williams
Creative Director: George Koukkos
Agency: CommCreative
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