HBO Max Pop:
Social Feed

Insight:

After their favorite shows air, the first place Gen Z goes is to their group chat.

Big Idea:

We crafted a channel that feeds that need: from text messages written by the characters to Venmo charges based on plot points to "did-you-see-that" tea-spilling videos.

Making Max Pop

We took over the HBO Max Pop channels across Instagram and Twitter to give voice to programs like The Sex Lives of College Girls, The White Lotus, House of the Dragon, Gossip Girl, Pretty Little Liars: Original Sin, and more. We created the content we wanted to see as genuine fans of the service.

Late-Night Texts

How would the four protagonists of The Sex Lives of College Girls respond to a late night "u up" text trend? Like this, of course.

Five Stars

And what about the guests of The White Lotus? We tapped into the ways they might reviewed the resort on Yelp.

Pros & Cons

To dig into recaps and fun moments for our shows, we started a series of all the ups and downs our characters go through across our wide variety of titles.