Blue Cross Blue Shield of Rhode Island
(TV Spots)
At Blue Cross Blue Shield of Rhode Island, we’re always evolving—in our constant quest to make your life happier and healthier. With customizable health plans that meet your needs and innovative new ways to bring you care, we move forward as you move forward.
Personalized Health Plans: The Right Blue for You
Customized | :30
Open on a coffee shop to-go cup. The side has many boxes checked, indicating the cup’s contents: half-skim, half-coconut, triple-shot macchiato. A business man picks it up from the counter as the order is called.
VO: In a world where you can get this customized…
Cut to an older woman peering through a window case at a pizzeria. As she moves down the line, she points to the various toppings she would like on her pizza. Anchovies, pineapple, basil, sausage. The employee reluctantly lays each item on in turn.
VO: And this…
Cut to a young guy showing his friends his new, tricked-out car. A low-rider. It has blinged-out wheels, floater rims, lots of bumper stickers, and fuzzy dice.
VO: And even, well…
An elderly couple picks up the paperwork for their new insurance, examine it at the kitchen table.
VO: Isn’t it time you had a health plan that does the same?
The same couple sit down to speak with a Blue Cross Blue Shield of Rhode Island representative at a Your Blue Store location.
VO: With Blue Cross Blue Shield of Rhode Island you get the right blue for you, so
you’ll have a health plan that fits your needs. Not the other way around.
Art Card.
Super: Blue Cross Blue Shield of Rhode Island:
The Right Blue for You
​
VO: Blue Cross Blue Shield of Rhode Island:
The Right Blue for You
Different | :30
Montage: A series of mornings. A woman in a blazer rushes out the door to work. A little girl gets dressed for school. An elderly man reads his paper over breakfast.
VO: At Blue Cross Blue Shield of Rhode Island, we know that every day is different.
A dad rocking a baby in a nursery turns into to a family of eight during a chaotic family dinner.
VO: That every family is different.
A woman in scrubs passes through her kitchen, dropping some change into a large coffee container labeled “COLLEGE FUND.”
VO: That every set of needs is different.
VO: So why should your health plan be the same as everyone else’s?
A young woman and her mother at a Your Blue Store sit down to speak to a representative.
VO: With Blue Cross Blue Shield of Rhode Island, you get the right blue for you,
with customizable plans and access to dozens of benefits. Get a health plan that fits your needs. Not the other way around.
Art Card.
Super: Blue Cross Blue Shield of Rhode Island:
The Right Blue for You
​
VO: Blue Cross Blue Shield of Rhode Island:
The Right Blue for You
Agency: The Fantastical