AULANI Resort:
Holiday Campaign
Insight:
In battling busy schedules, it's easy to forget to prioritize time together.
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Big Idea:
In Hawaii, 'ohana means family. This holiday season, give the gift of time with yours.
Ring in the holidays with the best gift of all: the gift of time spent together. This year, we’re inviting you to give that gift to someone you love—with a magical stay at AULANI, A Disney Resort & Spa. Here loved ones can reconnect as they trade in silver bells for ocean shells on our white-sand beach, sing along to an enchanting lu’au instead of a holiday carol and even take a sleigh ride down one of our thrilling waterslides. This holiday season, don’t miss the chance to make memories that will last a lifetime by giving the gift of ‘ohana time.
As part of our direct mail piece, we wanted to create some 'ohana time from the very start:
with a resort maze activity families could complete together.
On our digital and social channels, we spread the word: inviting everyone to come enjoy 'ohana time at the place where paradise meets magic.
Art Director: Hail Nowak
Designer: Uni Ramirez
Agency: Yellow Shoes